Flipagram (Acquired 2017 by bytedance)

Serve global community of tens of millions of short video creators. Build, train, and lead team managing influencer relations, support, moderation, focus groups, editorial strategy, legal process, user privacy and more.  Plan and execute offline user activation programs, including 2017 VidCon activation featuring more than 20 creator performances and six-figure budget. Conceive and execute member acquisition, engagement, and retention activities, including global push notification programs in ten languages to tens of millions of users. Managed paid acquisition campaigns, including Play Store ads, App Store ads, and Facebook ads. Achieved the lowest cost-per-install AdWords has ever seen for US Android downloads. Manage editorial featuring within the app community. Created entirely new use case for the app to showcase a new feature launch, resulting in more than 5000 creations with branded hashtag & more than 200,000 organic impressions on Instagram. Implemented new moderation program following acquisition that enabled team to hit technical integration goals ahead of deadlines.

Director of Community
GOOD Worldwide, Inc.

FEB. 2014 - DEC. 2014
Led the team responsible for growth and engagement of users on GOOD’s community platform, as well as support, moderation, and events for the community product. Created community development vision for strategic pivot away from Web platform to app development. Created strategy and led beta program for app that gained financial support from the Gates Foundation and California Endowment.

Community Manager
Yahoo Contributor Network (formerly associated content, acquired 2010)

JUN. 2009 - JAN. 2014
Helped grow massive user-generated content platform. Following acquisition by Yahoo in 2010, took on the challenge of integrating an established community into a new parent company during Associated Content’s relaunch as Yahoo Contributor Network. Represented organization at conferences, including two keynotes. Editor of Pets vertical within YCN. Developed Yahoo Contributor Academy, an interactive curriculum for freelance writers. Managed platform's presence on Facebook, Twitter, and more. Completed "Managing Through Change" manager training in Sunnyvale headquarters & public speaking coaching from CEO Marissa Mayer's preferred coaching firm.


SENior social marketer
Disaboom, Inc. 

DEC. 2007 - JUN. 2009
Promoted the world’s first social network designed for the disability community, across social media platforms and through influencer outreach. Wrote blog chosen for inclusion in the Library of Congress. Occasionally crashed the entire platform with massive social referral traffic. (Promoted from Social Marketer Dec. 2008.)

City organizer, los angeles
Tech Ladies

Plan and execute monthly events for Los Angeles women in tech community, in collaboration with national Tech Ladies organization. Share knowledge and connect with City Organizers on three continents. Promote organization's message of empowerment for women in the technology industry by creating local networking and learning opportunities.

volunteer victim advocate
victim outreach

APR. 2012 - FEB. 2014
On-call overnight and on weekends for eight local Police Departments. Arrived at crime scene within 30 minutes upon receiving page from officers on-scene. Provided immediate trauma support for victims and witnesses of crime. Disseminated information about victim's compensation programs. Assist victims in ensuring their immediate safety. Received extensive training including the same trauma support method taught in the US Diplomatic Service. Supported victims in cases of domestic violence, rape, homicide, unattended death and more. 

Jelena is bright and brilliant — a big thinker with a sharp intellect and awesome communication skills. She has an impressive capacity and range of abilities. She bangs out eloquent copy at the drop of the hat and pulls innovative solutions to complex problems out of thin air.
— Darnell Witt, Sr. Director, Support Community at Vimeo